The Sports Innovation Challenge for Georgia Tech Athletics

**Register here, too: [EVENTBRITE]

The challenge

It's impossible to not get caught up in the excitement of Atlanta's sports scene.  With six professional sports franchises, high-performing collegiate teams, and top-notch venues - it's thrilling to build technology sports solutions here.

Georgia Tech Athletics presents the 2nd Annual Sports Innovation Challenge - a free 24-hour hackathon focused on innovation in sports and athletics.

This year's theme is Data & Analytics. While open to any sport-related ideas that incorporate the collection and/or analysis of data in some way, we've gathered some real-world problems from Georgia Athletics teams and coaches for hackathon teams to tackle:

#1 Basketball Challenge: Basketball wants to use object tracking technology to analyze and collect data from video footage from games and practices. This data could provide coaches and athletes with key metrics, tendencies, and other insights to improve athletic performance and game outcomes. Actual practice and game film will be provided for this challenge. Corresponding basketball staff will participate in the hackathon.​

#2 Football Challenge: Before every game, Georgia Tech’s football staff analyzes opponent game film to identify patterns, tendencies, and strategies. Football uses this data to create insights into opponents, GT game strategies and GT play input. The challenge is to use object tracking technology to decipher and collect play data from opponent video and feed it into XOs Digital's software. Actual opponent game film will be provided. Corresponding football staff will participate in Hackathon.

#3 Apparel Challenge: Georgia Tech Athletics submitted a GT apparel survey to our fans. Over 10,000 people responded. Hackathon participants will be able to analyze all the responses/data and provide insights for future improvement, changes, and new ideas.​

#4 Open Category: Teams are welcome to build any sports or athletics-related projects of their choosing.

The event will feature free food, prize bundles full of tech goodies, appearances from professional players and coaches, and a chance to meet with Management Teams to potentially enter into a POC agreement with one or more sports organizations.

What is a Hackathon? 

A hackathon is a building sprint where teams of students and community members build new products or hack at an existing problem in 24-hours. The event engages design, development, and marketing talent, hears their ideas, prioritizes solutions, and prototypes/experiments to discover if the solutions work. Participants pitch final projects at the end of 24-hours to a panel of school and community leadership in hopes of winning prize bundles full of tech goodies, a chance to meet with management teams after the event to learn more about what it takes to pilot commercially, and one GT student will land a spot in CREATE-X's Startup Launch program.

Who should participate?

This event is open to both students and members of the Atlanta community.

Engineers, developers, designers and anyone with experience or interest in sports and athletics are invited to attend.

What's in it for you?

  • Build cool stuff in an awesome venue
  • Eat, drink and be merry. All sustenance will be provided.
  • Meet important people in the Atlanta professional sports industry.
  • Prize bundles of tech goodies
  • Garner interest from pro teams to move your concept forward and/or enter into a possible pilot agreement.
  • One winning team with at least one GT student will be guaranteed a spot in CREATE-X’s 2018 Startup Launch program, which includes $20,000 in seed investment, $50,000 in deferred legal assistance, 24/7 access to CREATE-X collaborative workspace, 27 weeks of coaching, and access to a network of 50+ mentors from the industry.
  • Keep what you build. If you building something of interest to Georgia Tech Athletics or one of the sponsoring professional sports organizations, you may be offered a contract to continue building your project and potentially run a pilot. All we ask for is right of first refusal.


Saturday, February 22nd

12:00 - Lunch + Kickoff

1:00 PM - Start hacking

6:00 PM - Dinner

Stay as late you want.


Sunday, February 23rd

8:30 AM - Breakfast

12:00 PM - Lunch

1:00 - Public Expo + Judging

3:00 - Winners Announced. Prizes Awarded.

View full rules


Anyone 18 and older can participate - individuals, teams and organizations. There are no limits on team size, but we recommend 3-5 people. 



Must be focused on sports or athletics and have some data / data analytics aspect to it.








Judging Criteria

  • Functionality
    Does it solve the challenge? Does it work as is or does it require additional resources? Can it be scaled in a cost-effective way?
  • Design
    Is it easy to understand? Is it easy to use? Is it creative?
  • Awesomeness
    Wow factor. Did you build something no one thought was possible in the scope of a weekend? Did you use techniques that are abnormal, often impractical, and weirdly elegant?
  • CreateX Prize
    One team with at least one GT student will be guaranteed a spot in CREATE-X’s 2018 Startup Launch program. Includes $20,000 in seed investment, $50,000 in legal assistance, access to CREATE-X collaborative workspace, coaching and mentorship.